5 Reasons Why Your Small Business Needs a Website

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5 Reasons Why Your Small Business Needs a Website


If you own a business, it is clear that you would like for your brand to grow. The easiest and most cost effective way is to build a company website.

Here are the most important reasons every business needs a website:

1. Customers expect a website.

Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.

If you don’t have a business website, today’s digital-savvy (and often impatient) customers may look elsewhere.

2. Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Once a consumer has an idea of what they need or want, they start researching, and over 50% of them go online to find educational material, reviews, and testimonials.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

3. Never put up the ‘closed for business’ sign again.

Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

4. You’ll show up in Google search results.

If you don’t have a website for your business, the chances of showing up on the search engine results page are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

5. Showcase your products and services.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

Need help setting up a website for your business?

If you need help creating a new website for your business or need to revamp your current website, please get in touch with us at +971 55 2839292 or email info@msf.ae







Content derived from: https://blogs.constantcontact.com/small-business-website/

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