Importance of Social Media for Small Businesses

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Importance of Social Media for Small Businesses

Social Media 1
Increased brand recognition
Social media helps boost your business’ visibility with both current customers and potential prospects, and gives you a direct way to share your brand’s voice and content with them. Increased brand recognition can help you generate more prospects and convert them into paying customers.

Improved customer service

Many of today’s consumers flock to social media to seek assistance, ask questions or provide feedback to a brand’s customer service team. When a customer posts their positive experience with your company, you can share it as a testimonial to all of your followers, and explain how others can benefit from your business.

SEO update

Boost your search engine rankings

SEO is something that often gets forgotten in conversations about the benefits of social media. Many search engines, such as Google, consider a company’s social media presence as a factor in determining where that business will rank on a search results page. When writing your business’ social media posts, consider ways that you can help your followers to spread your message.

Lower traditional marketing costs

It doesn’t take long for most new small businesses to see how expensive traditional marketing—print or digital ads, postcard mailers and the like—can be. Those tools can still be important for your business, but you can use lower-cost social media to stretch your marketing budget substantially, while reinforcing connections to your best customers and helping them to spread the word to their social media followers.







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